Growth metrics
The company growth indicators that appear in job adverts and press coverage, and what each one actually tells you.
- Last reviewed
- Length
- About 6 minutes
- Scope
- Maintained, not published. Corrections welcome.
Career growth happens on two axes: moving up inside a company, and moving across to another one. Internal growth is faster when your work is visible, when you own something end to end, and when somebody senior has said out loud what the next step requires. External moves often pay better and reset the ladder at the same time, which is a real cost people notice in year two rather than in month one. This page is about telling which of the two you are actually facing — because the honest answer is usually visible in whether anyone can name what would have to change for you to be promoted, and that is a question you can ask.
Where it applies.
Engineering a promotion you have stalled on
Make work visible (regular write-ups, demos), own a critical project end-to-end, mentor more junior teammates, partner with adjacent teams, and have an explicit promotion conversation with your manager naming the gap and the timeline.
Asking for a raise without an offer in hand
Document outcomes (shipped projects, dollars saved or earned, processes improved), compare your salary to the market range, schedule a 30-minute meeting framed as career planning rather than negotiation, and ask for a specific number with reasoning.
Choosing whether to switch companies
Switch when growth has stalled 12+ months, promotion paths are blocked, or external offers are 20%+ above current with comparable scope. Stay when you have momentum, a strong manager, and the next role is in reach within a year.
Building network capital for long-term growth
Most senior roles never hit a public job board — they are filled via referrals. Maintain weak ties (occasional check-ins, sharing useful articles) over time. You do not need a transactional network, just a continuous one.
How it works.
Make your work visible
Weekly written updates to your manager. Quarterly demos to the broader team. Regular check-ins with your skip-level. Invisible work does not get rewarded; visible work compounds.
Own a critical project end-to-end
End-to-end ownership beats partial contributions in promotion conversations. Pick a project you can drive from scope through ship, even if it takes 6 months. Half-finished work is not promotion-grade.
Have the explicit promotion conversation
Schedule a 30-minute meeting with your manager. Ask: "What is the gap between my current scope and the next level?". Get specifics. Build a 6-month plan to close them. Review monthly.
Test the external market periodically
Even if you do not plan to leave, take 1–2 calls per quarter with recruiters. Knowing your real market rate strengthens internal negotiation and exposes when you are being underpaid.
Decide based on a year-out comparison, not 6 months
Switching for 10% pay and a worse manager is a bad trade in year 2. Compare projected scope, learning, and trajectory at year 1, not just the headline offer at month 0.
Worked illustrations.
Constructed to show the shape of the decision, not reported cases. The figures are illustrative.
An engineer stalled at senior for 18 months
Asks for the explicit gap, owns one critical project end-to-end, builds three monthly demos, and gets promoted to staff at month 8. Total comp jumps 22%.
A PM with a strong internal trajectory but a 30%+ external offer
Compares year-1 and year-2 projected total comp at both. Internal trajectory wins year 2 because of equity refresher; declines the external offer despite higher year-1 cash. Six months later, the calculation pays off.
Questions people bring here.
- Why do external moves usually pay more than internal promotions?
- Because an internal raise is negotiated against your current salary and an external offer is negotiated against the market. A company deciding what to pay you already has an anchor — what it pays you now — and a percentage increase from that anchor rarely reaches what a new employer would offer to win you from scratch. That is a structural feature of how both decisions get made, not a judgement about how much anyone values you.
- What does it actually take to be considered for promotion?
- Someone senior needs to have said out loud what the next level requires, and you need to be visibly doing it already. Promotions are usually confirmations of a change that has already happened rather than bets on one that might. If nobody has told you the criteria, that is the first conversation to have, and the answer is worth writing down so you can hold it up later.
- How do I make my work visible without being insufferable?
- Report outcomes rather than effort, and do it where decisions are made. A short written update naming what changed and what it was worth reads as useful; a running commentary on how hard you are working reads as noise. Writing things down also has a second effect that matters more than the first: it makes your contribution legible to people who were not in the room, which is most of the people who will be asked about you.
- Is it worth interviewing elsewhere if I do not want to leave?
- Yes, periodically, and it is the cheapest calibration available. Interviewing tells you what the market pays for what you can do now, which is information you cannot get any other way and which decays quickly. The caveat is honesty: do not take a process to the offer stage purely as leverage if you have no intention of considering it, because the person on the other side spent real time on you.
- When is the right time to switch companies?
- When you have stopped learning and the conversation about what comes next has stalled twice. One stalled conversation is a bad quarter; two is a pattern, and staying past that point tends to cost more than the move would. Compare a year out rather than six months out — a new job is worse than your current one for the first few months almost regardless of whether it was the right decision.
- Does staying at one company for a long time hurt a resume?
- Not by itself, but a long tenure with no visible change does. What a reader is looking for is progression: different scope, harder problems, more responsibility. Eight years in one company across three genuinely different roles reads well. Eight years doing the same job reads as eight years of the first year, and the fix is to describe what changed rather than to leave.
Small things that help.
- Make the work visible. Quiet competence is indistinguishable from absence to anyone more than one desk away.
- Own something end to end. A contribution to five things reads as help; one finished thing reads as ownership.
- Ask what would have to be true for the next step, and write the answer down. A manager who cannot name it has told you something.
- Moving companies often pays better than waiting for an internal promotion — but by how much depends on your market and your level, and any single percentage you read is somebody else's population.
- Test the market occasionally even when you are happy. An offer you decline is information; an offer you need is leverage you no longer have.
- Compare the year-two position, not the month-one one. Pay, scope, the manager and what you would be learning — a raise into a worse job is a bad trade that takes a year to feel.
Written to be corrected. If something here is wrong, say so and it changes.